Neuromarketing is not a new science but it is a new trend in the marketing world, and some say it is the future in marketing research ...but I believe the future is now.In the past, marketers had to rely on their instincts to create effective marketing campaigns for the targeted markets and wait for the results, but now, Neuromarketing can change it all forever.
Now, marketers can measure the physiological responses of a person to different advertising elements, without even asking questions, using technology such as EEG and MRI to measure pupil dilatation, body temperature, respiration, heart rate, brain electric pulses and blood flow. These tests take away a lot of the guessing part of the marketer's research job description and offer unfiltered and real data right from the person's body and even measure emotions.
In my opinion, I believe that there is nothing wrong with using technology to measure effectiveness of a product or marketing campaign. A lot of these technologies were already available for a long time, but now some smart Marketing companies came up with a good name "Neuromarketing" and a good strategy to sell the same old marketing services but with the new added value of the technological support which is a great marketing idea!
Even though, Neuromarketing offers a great tool to research the target market's response about a new product, marketing campaign or other advertising element, I think the best part of Marketing is that is not a science and marketers should still rely on their instincts at the end of the day when analyzing the data.
RESEARCH:
http://e-marketingforsensiblefolk.blogspot.com/2010/11/theyre-inside-my-computer-now-they-want.html
http://www.fastcompany.com/1700207/campaign-ads-and-neuromarketing?partner=homepage_newsletter
http://www.mindovermedia.org/images/neuromarketing.jpg
I have always felt that marketing as a discipline is as much an "art" as it is a "science" and that's what keeps the field so interesting and multi-faceted. Thanks for your post.
ReplyDeleteWhoa, nice ripoff of my copyrighted logo without so much as credit or a link. Please remove or provide credit and a link.
ReplyDeleteHi there,
ReplyDeleteThis is a post for a Marketing class, I did provide a link for your logo, but I will remove it per your request.
Hi Maria Paula,
ReplyDeleteI like that you mentioned this as a new trend, and it is quite impressive how much information is out there on the subject taking consideration that the word neuromarketing was coined in 2002, less that a decade ago. This is the future but as the same time it is scary how far technology can get to try and sell us something or create the need in our mind.
I agree with you in eveything you say....but the downside of neuromarketing is that it can acctually persuade a person to purchase a producct they dont really need. This might be good for markers but it could really harm the consumer if they dont really need or can afford the product.
ReplyDeleteMaria Paula,
ReplyDeleteI agree with you in the idea that neuromarketing is the next step for marketers to make an ad more effective, I just don't agree this is something that will be used by all companies in the present. We need to face the fact that the world wouldn't be ready for this type of intrusion, and the fact that scientists still don't really know to use neuromarketing for a direct marketing research response. But I am too eager to see what will happen next and how will this new tool develop and change the world.
I think you hit it right with how this is an old technology that is just been marketing under a new clever name. it's going to need a lot of clever ideas for what some may seem as intrusive to make it through mainstream.
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