E-commerce is still a business people!

Myth: The internet is a virtual magical land where all businesses are successful, money grows in urls and live happily ever after. Well, this couldn't be more wrong.
E-commerce business are no different than any other business off the internet. Just like a great idea still needs some planning to become reality, online business still needs to have a business model behind to offer structure and a clear map to achieve the ultimately goal which is always (at least in the business cyber world) MONEY.
Most people get confuse because, of course, internet businesses always offer a more flexible platform to build a business from zero with a comparable low initial investment than traditional business, but even though this is true, e-commerce businesses still need a business model or they can fail just like any other business.
There are millions of websites online that fail every single day because people just don't understand how to manage they online business, they believe all they have to do is buy a domain, set up an e-commerce system and sit down and wait for the money to pour out of the screen. These people just don't know how much money it will cost them to run their business and how much would be the estimated return or how to find costumers...and this is major mistake either online or offline.
So, before you decide to start your online business you must be committed to dedicate enough time to it and you must have a business plan, as well as a marketing strategy to reach potential customers and last but not least, know how to build value and create loyalty to bring customers back to your store again and again which could be the most critical and expensive part of your business.
First, to achieve these goals, you need to learn about your online environment (the always changing "world wide web") otherwise, you will be like a fish out of water and die trying. Also, you have to now who is your target market from the beginning in order to find those prospect clients and to use the specific techniques to draw them to your website and make sure you have an effective marketing plan,  because it's not about them finding you online or needing you, but quite the opposite..it's about YOU reaching them and keeping them as clients.