Regular people use social networking websites to express themselves and connect with other people, but in the case of Harry's father (the CEO of an Advertising Agency), social media is used as a live advertising tool. I think the whole ordeal was brought up and blown out of proportion with the real intension to promote Harry's father's ad agency from the start and also to show the world (specially Boeing Corporation) how they can help promote other business using innovative promotional strategies and PR without using the classic tools and maybe even at a lower cost.
Social Media allow advertising agencies to create and play a whole new game in the internet where companies can reach millions of people at a lower cost than what other media with the same reach potential would cost. What do you think?
social media has really revolutionized personal communication and you're right, Harry's incident is a great example of how it's penetrated the sphere of advertising. A cheap, even free, quick way to reach millions of people. It can make or break a business and I suppose Harry's dad was fully aware of its potentential...
ReplyDeleteI also agree with "the thinker". When it comes down to "the new Norma", social media has revolutionized the marketing concept. Know a days you can increase consumer awareness by just one click. however, you always want to make sure you treat your costumers with respect. In Boeing's case, they didn't think that sending a letter to this kid would create them all this advertisement to their firm.
ReplyDeleteThanks for your comments!
ReplyDelete